- Are you REALLY solving member problems?
- Is your Chamber still relevant?
- What can you do about sacred zombie cows?
Your reactions to this edition welcome in the comments, as always! Here we go!
Chamber Management
Joe Abraham (@josephabraham), who's by the way getting ready to introduce a new turn-key education-focused program for Chambers, asks, "What happened to the original social network?" It's a core question deeply tied to the future of Chambers as we know them.
David Gammel (@davidgammel) of High Context Consulting suggests that "the economy" is a great excuse to give non-performing programs you wouldn't otherwise dare touch (those "sacred zombie cows" we mentioned above) the old heave-ho. Or, as we say in Iowa, "Tip 'Em!"
And, for another shake-you-to-the-core question, here's Jack Deal laying the cards on the table - this from a Chamber customer rather than a Chamber blogger! Is Your Local Chamber of Commerce Obsolete? Ouch.
Leadership
Jamie Notter (@jamienotter) inadvertantly started a "meme" with the simple query, "What are the top 3 most important leadership qualities?" He's still working on a summary of the results, but shares them here in raw form. Great reading!
Member Value
Speaking of old-school networking, here's how to ease into it even if you're uncomfortable with the concept. Some great tips by Beth Bridges (@BethBridges) of the Clovis, CA Chamber of Commerce. Share this one with your members, with a link to Beth's article from your own Chamber blog! (You are chamber-blogging, right?)
Joe Grant asks another of those look-in-the-mirror/tell-me-the-truth questions: Are you solving member problems? Great ideas here for ascertaining real problems that affect real members.
Member Communication
The rise of Twitter begs the question: is it rude to Tweet during someone's live presentation? Olivia Mitchell (@OliviaMitchell), guest-posting at Pistachio Consulting, gives you some key reasons to encourage people to tweet during your speech, and then goes one step further with tips on "How to Present While People are Twittering."
And, Curt Moss offers a thorough look at how and why you should create a YouTube channel for your Chamber. (Are you following him on Twitter yet? Seriously. Just do it. @curtmoss)
And finally...
We all know employees talk about their employers to family, friends, and colleagues. I'm including this last (self-written) article not because it's the "best" of chamber management writing, but because its core question intrigued me to the point where I had to write up a summary of the idea just to get my brain around it. I thought it interesting enough to share: Should you choose your next hire with their social network in mind? Great question for Chambers and members!
*Whew!* I think that's it for this edition! Next issue's deadline is June 5 and will publish on June 12. Submission link coming soon, or better yet TWEET ME your best Chamber-focused blogging at @edmchamber on Twitter. (You can also send me a link via email.)
Thanks for reading!